DJ Pharris Launches “This Chicago” Merch — A Cultural Statement for the City Chicago’s own DJ Pharris has once again transformed a local movement into a powerful cultural brand. Known for shaping the sound of the city through radio, clubs, and major events, the influential tastemaker is now making waves in fashion with his official “This Chicago” merchandise line — a bold collection that captures the pride, resilience, and identity of the city. Available now at ThisChicagoBr

DJ Pharris Expands His Brand into Cannabis with Pre-Rolls and Edibles at Prohibition Cafe Chicago media powerhouse DJ Pharris has long been a defining voice in the city’s music, nightlife, and cultural scenes. Now, the legendary radio DJ, producer, and tastemaker is stepping into a new arena: the rapidly growing cannabis industry. Known for breaking records, energizing club crowds, and amplifying Chicago’s sound on the airwaves, Pharris is channeling that same entrepreneurial

How “This Chicago” Became the City’s Signature Sound — Powered by  DJ Pharris In a city where culture moves at the speed of sound, few phrases have captured the spirit of Chicago quite like “This Chicago.” What started as a subtle audio tag evolved into a full-blown cultural stamp — a sonic signature that now echoes from radio waves to locker rooms at Chicago Bears victories. At the center of it all is Chicago’s own tastemaker, DJ Pharris. From Studio Outro to Cultural Code T